Refund Policy

With over two decades of experience spanning retail, wholesale, foodservice, and on-trade sectors, I bring a proven track record in international sales, Brexit coordination, and strategic market development. My career has taken me across the UK, Europe, Africa, and the Middle East, where I’ve led high-impact projects for global brands like Nestlé, Lukoil, and TY UK Ltd.

From founding Dutch wholesale trading businesses and managing French bonded warehouses to brokering multimillion-pound distribution deals, I’ve consistently delivered growth through strategic planning, stakeholder engagement, and operational excellence. I specialize in global and national account management, salesforce leadership, and cross-border logistics optimization.

Currently, I serve as a consultant and agent for companies including Multifruit Marketing BV, Melchers Group, and DC Spirits—developing fresh and frozen produce markets and premium drinks portfolios across the UK, USA, and Egypt.

With over 30 years of experience in the fresh produce industry, Henk Kruidenier is a seasoned expert in global sourcing, trading, and distribution. Based in the Netherlands, Henk has built a robust network across Europe, the Middle East, and Africa, specializing in high-quality sweet potatoes and Dutch-grown vegetables.

Henk has cultivated long-standing partnerships with growers and exporters in the USA, Egypt, and the Netherlands, ensuring consistent supply and competitive pricing. His deep understanding of market dynamics and logistics makes him a trusted partner for retailers, wholesalers, and foodservice operators.

• Fresh sweet potatoes 

• Dutch greenhouse vegetables (peppers, tomatoes, cucumbers)

• Frozen sweet potato fries (via IFCG collaboration)

• Cold chain management and export documentation

• Multilingual service and tailored volume options

Henk is known for his hands-on approach, transparent communication, and commitment to quality. Whether you're sourcing seasonal produce or building long-term supply programs, he brings reliability and insight to every partnership.

• Industry: Frozen food trading, specializing in premium frozen sweet potatoes, vegetables, and fruits

• Company Reach: Operates across the UK, Europe, and the Middle East, serving wholesale, retail, and catering sectors in over 30 countries.

• Nationality: Syrian

• 🏢 Career Highlights

• Founded RFC International Ltd in 2018

• Has held directorships in multiple companies, including Syr Renovation Services Ltd, Rated Security Ltd, and others.

• Known for building a robust supply network and having hands-on experience in sourcing, planting, and processing frozen produce